E62 | Watertight Marketing - How to Not Waste Money on Marketing with Bryony Thomas

Bryony Thomas is an author and developer of Watertight Marketing. She is a font of knowledge that will help you to grow your business. Key takeaways: What the Watertight Marketing methodology is Don’t think of marketing as something that can be finished The importance of language Why a marketing funnel is the wrong analogy for successful marketing Marketing isn’t a checklist to be completed, it’s a mindset to be adopted How Bryony’s marketing transformation programme works