E122 | The Issue of Sales with Justin Roff-Marsh

“If your business isn't growing without sales, it may not be a sales problem, it may be a design problem with your product or a problem with your delivery.” Today we’re chatting with Justin Roff-Marsh, sales contrarian, CEO and founder of Ballistix. Key Takeaways: How to estimate lifetime value Measuring the success of a sales team Managers versus supervisors Incrementalism versus aggressive growth Revenue isn’t a performance indicator What to look for in a salesperson