E65 | Rethinking The Sales Process with Justin Roff-Marsh

Justin Roff-Marsh from Ballistix is on a mission to shatter the myths around what makes sales people great. Key takeaways: Why sales should learn from effective operations and production environments, what Ballistix does, why companies’ approach to sales is wrong, why the sales environment needs to feature division of labour, the misplaced focus on marketing, why we shouldn’t pay salespeople commission, and why sales isn’t all about personal relationships.