E47 | Matt Johnson: Bringing Electronics and Our Environment Together

Today’s guest is Matt Johnson, CEO and co-founder of Bare Conductive, a company that integrates electronics directly into the environment. Key takeaways: Why the company is about more than just ink Why they’re still figuring out how to get the most from their product How they’ve whittled their applications down to 3, from 53 Why they struggle with identifying who the customer is Why sticking with the original plan is so tough How they’ve managed to run a lean start up