E66 | It All Began With Coining the Phrase ‘Conversion Rate Optimisation’
Mind Your F**king Business - Ein Podcast von Dominic Monkhouse - Dienstags
Kategorien:
Dr Karl Blanks and Ben Jesson are credited with coining the phrase ‘Conversion Rate Optimisation (CRO). Today they’re still in the business of making websites convert, but they’ve also written a book and they run one of the leading agencies for CRO, counting Apple, Google and Facebook among their clients. Key takeaways: What AB testing is The most common problems that websites have Why you should compare your best salesperson to your homepage The importance of understanding your customers’ needs