E66 | It All Began With Coining the Phrase ‘Conversion Rate Optimisation’

Dr Karl Blanks and Ben Jesson are credited with coining the phrase ‘Conversion Rate Optimisation (CRO). Today they’re still in the business of making websites convert, but they’ve also written a book and they run one of the leading agencies for CRO, counting Apple, Google and Facebook among their clients. Key takeaways: What AB testing is The most common problems that websites have Why you should compare your best salesperson to your homepage The importance of understanding your customers’ needs