E84 | How To Sell More Things At A Higher Profit With Marty Neumeier

Who is in charge of your branding or have you passed it to the marketing department to deal with? Marty Neumeier is in a league of his own when it comes to branding. With over 24 million views on his slide deck about branding, he’s an authority on the subject. Key takeaways: Why people get branding so wrong How small businesses can think about branding B2C and B2B branding Why branding is customer experience The importance of naming and logos From customer experience to customer identity