E148 | How To Improve Customer Relationships By Creating A Connected Strategy with Nicolaj Siggelkow

If you need to improve your strategy for building continuous customer relationships for competitive advantage, don’t miss Nicolaj Siggelkow, the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania, discussing how to create a connected strategy on this week’s The Melting Pot. Key takeaways: Interdependencies of strategic choices Identifying customer pain points Connected strategy The subscription model Differentiating yourself through added value