E224 | How To Better Prepare To Combat Inflation, with Hermann Simon

According to important voices in the economics sphere, inflation is back and here to stay. For companies, this “new normal” means that the world in which they do business has fundamentally changed. Their main priority now is to discover and apply new strategies that can ensure their survival. Hermann Simon is a renowned speaker, founder and honorary chairman of the world’s number-one pricing consultancy, Simon-Kucher & Partners. His impressive background and expertise in strategy and marketing recommend him as one of the world's most influential management thinkers and an invaluable source of knowledge on topics such as globalization, profit orientation, corporate strategy, world market leadership and pricing. Hermann is also an acclaimed author with multiple bestsellers like Confessions of the Pricing Man and Hidden Champions of the Twenty-First Century, published and translated into over 25 languages. Hermann joins me again in this new episode of The Melting Pot and shares some insights into his new book, Beating Inflation. This guide comes as a solution to the current economic inflation, exacerbated by the worldwide pandemic and the war between Ukraine and Russia. We debate on increased costs and pricing, how often should companies increase their prices so they don’t put too much strain on their clients and how to prepare their sales teams to combat inflation. Download and listen! This is a conversation you don’t want to miss!