E70 | Gideon Joseph - Helping The Next Generation of Founders Become Famous

Do you need to notch your marketing up another level? Do you run a tech start up but your story is failing to get any traction? Then you need to hire in Transatlantic, the marketing agency run by CEO Gideon Joseph. Key takeaways: How Gideon used the media to make Skype famous The work Gideon’s done for former clients and does for current ones What you as a business leader need to do in terms of marketing The importance of narrative, fame and a rolodex Measuring the value of PR How to use LinkedIn effectively