E41 | From hacker to neuroscientist: how we make choices with Professor Moran Cerf

Today’s guest is Moran Cerf, a neuroscientist and business professor at the Kellogg School of Management and the neuroscience program at Northwestern University. Key takeaways: How are conscious percepts formed in our brain? Why social interactions are so important to our brains Why his goal is to make the world a more optimistic place Your brain is a storytelling machine Why we only have control over 15% of our brains, and that isn’t the decision-making part Combating addiction to social media