E42 | FizzPopBANG: Creating an amazing brand by cultivating a brilliant culture with Carla Cringle and Imogen Pudduck.

Today’s guests are Carla Cringle and Imogen Pudduck, co-founders of FizzPopBANG Ltd, a small consultancy specialising in brand employee engagement. Key takeaways: The power of brand ambassadors How to empower people to make brand decisions when you’re not there Why you should show, not tell, what you are as a business Culture is the common denominator of your business. The importance of brand values Culture is built from within, and it’s based on a million different things