E274 | Leveraging Lean Principles for Go-To-Market Success with Matthew May & Pablo Dominguez

In a world where growth and innovation are the lifeblood of businesses, two seasoned experts unveil a secret weapon for entrepreneurs and business leaders. Matthew May and Pablo Dominguez shatter the perception that lean principles are solely for startups and scale-ups. Brace yourself for a mind-bending twist as they reveal how lean thinking can revolutionise go-to-market strategies for companies of any size. Matthew May and Pablo Dominguez are the authors of the book What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth. Matthew works for Insight Partners, a private equity VC firm in New York, where he runs the Lean Scale Up program, helping scale-ups remove obstacles to growth. With a background in strategy and a decade of experience with Toyota, Matthew brings a unique perspective to the application of lean principles. Pablo, also with Insight Partners, supports their advisory teams and has a strong focus on sales effectiveness. With over five years of experience working with portfolio companies, Pablo brings valuable insights to the table. Together, they offer practical examples and templates in their book to help businesses of all sizes drive consistent growth and innovation through lean thinking.Download and listen to learn more. On today’s podcast: Diving into the Unicorn ModelThe five foundational principles of the Unicorn ModelImproving the quote-to-cash process by removing wasteThe value of frontline employeesThe importance of leadership to foster innovation  Follow Matthew May and Pablo Dominguez:Insight PartnersPablo’s LinkedInMatthew’s LinkedInWhat A Unicorn KnowsBook recommendations: GreenlightsJust Because (Chidlren’s book)In Pursuit of EleganceThe Elegant SolutionEnjoyed the show? Leave a Review