E116 | Creating A Category With The Godfather of Category, Christopher Lochhead

If you want a point of difference with your company, if you want to be more Apple than Blackberry, then don’t miss this week’s episode of The Melting Pot with the Godfather of Category Design, Christopher Lochhead. Key Takeaways: Why he started the podcast Creating a category with Play Bigger How the legends do marketing How Steve Jobs created a new category Creating the sushi burrito Interviewing Dan Alexander