E221 | Change Your Organisational DNA and Bring Back Innovation Into Your Business with Ben M. Bensaou

There’s no secret that, in today’s business climate, innovation is the only way companies can maintain an advantage over their competitors. No matter the field or industry you position yourself in, if you manage to create extra value for your company and the customers your company serves, you are almost undoubtedly destined for success. But, in order to achieve this holy grail and transform your organization into an innovating engine, you first need to learn to listen to your customers and your employees and understand the role they play in helping you identify real problems and the right solutions for those problems. Today’s guest on “The Melting Pot” is Ben M. Bensaou, professor and former Dean of Executive Education at INSEAD and business innovation thought leader. In his book, “Built to Innovate- Essential Practices to Wire Innovation Into Your Company's DNA”, Ben shares the proven system for building relentless innovation and culture that he discovered while researching companies from all over the world. We talk about all of his findings and the skills he thinks are required to create that perfect innovating culture, so make sure to download and listen to this fascinating episode!