E55 | Brandwatch: matching business needs to the world’s needs with Giles Palmer

Today’s guest is Giles Palmer, founder and CEO of Brandwatch, a company devised to help organisations find and engage with online conversations that matter; a digital consumer intelligence company. Key takeaways: Why Brandwatch measures the impact of influencing without being an influencer The different interpretations of fake news How big data allows companies to make better decisions Coffee trends come out of San Francisco Dealing with a gender pay gap The issues with merging two rival companies