E33 | A Conversation with Hiut Denim Co CEO, David Hieatt

David Hieatt, CEO of Hiut Denim, is best known for giving purpose (and their jobs) back to the jeans makers in Cardigan, Wales. Hiut Denim hit the big time when when Meghan Markle wore a pair of Hiut Denim jeans, resulting in a three month waiting list for the brand. Key takeaways: The enormous potential of the compound effect The value of persistence Why you should improve yourself by 1% each day Purpose-driven brand growth How to make a return on luck Why naivety is a good quality in entrepreneurs