New Ecommerce Strategy - "Planting Flags" on Amazon to Grow Omnichannel Sales

We just launched our first Amazon-focused product for our brand that produces over 70% of its sales on Shopify. At first, we will ONLY sell this product on Amazon. Why the heck would we do this and "give" Amazon our customers?? Because I see this new product as an ASSET we've "planted" on Amazon to get us more customers and to grow our omnichannel brand deeper. Check out this episode to hear about the strategy we're doubling down on next year.