Ross Simmonds - How To Write Content That Shapes Culture (Content Legends Virtual Series)

How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce. Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture. Join Daniel and Ross for this AirMeet virtual event. Follow Ross: LinkedIn: linkedin.com/in/rosssimmonds Twitter: https://twitter.com/TheCoolestCool Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing  Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:19 The 4 Categories Of Great Content 07:10 How To Avoid Mediocrity 11:19 The Benefit Of One Channel Greatness 14:30 The Role Of A Distribution Marketer 20:29 How To Understand Where Your Audience Is Hanging Out 25:25 The SEO Video Play 33:04 How To Grow As A Marketer 38:13 Intentional Content 42:20 Always Add Value

Om Podcasten

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials