100 Marketing 4.0 by Philip Kotler
The Marketing Book Podcast - Ein Podcast von Douglas Burdett
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"Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/marketing-4.0-philip-kotler
