How measure your content marketing ROI with Deb Mukherjee

Looking to improve your content marketing performance? In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI. Tune in to learn: Three key pillars in a content marketing strategy What content marketing metrics you should track Why Deb uses first-touch attribution to measure content marketing How to optimize different types of content Links mentioned in the show: Follow Deb on LinkedIn. Start your free 14-day Supermetrics trial. Follow Supermetrics on Twitter. Follow Anna on Twitter.

Om Podcasten

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.