Ep. 75 - How Visibility Has Changed in 2023. What you Need to Know

If you know me well enough, you know that visibility is my MO. With two decades of experience working in Communications for some of the worlds leading brands, I know how to get female entrepreneurs seen and heard. What I also know is that in 2023 - visibility and the way we need to be visible - is changing.   Visibility and the ability to be visible will be the thing that allows for ROI time and time again, which is why it’s such a core component of what I coach my clients on. So, how is it changing? Visibility is now both marketing AND sales. It’s not just visibility on the front end to the collective, it’s also how you’re being visible to each and every person in your world. Anyone focusing on marketing without sales and sales without marketing might not get the results they desire right now because of how the industry is changing but this isn’t something to fear; it’s something to embrace! In this episode I unpack what you need to know about visibility in 2023, including: What visibility was in 2022 (and prior) vs now in 2023 How to nurture your audience Strategies to implement both online and offline The Marketing trends for 2023 A few insights into my recent £100k launch Finally I share something exciting coming up in May that will help you create a rock-solid foundation for your visibility strategy and a space where you can learn how to show up and sell in 2023. I really hope this supports you. LINKS Follow me on Instagram here Grab your How to Scale at Every Stage handbook here Join the How to Scale at Every Stage Masterclass Series here Join Magnetic Visibility here Website: www.pandorapaloma.com