A lot of executives and managers cut corners when it comes to their digital marketing strategy. Using a templated (what worked before, tried and true) approach they often fail to view luxury marketing as a holistic endeavor that requires looking at aspects of the challenge of attracting affluent travelers and converting them into customers. The digital world is evolving constantly at break-neck speed, and while you don't need to strive for perfection a certain amount of must-have considerations should always be part of your annual strategy or even of individual campaigns if they have a large scope. In this episode we try to list out what we think are the must haves of digital marketing strategy in luxury travel and hospitality, tune in and make sure that you check all the boxes next time you plan to invest in your digital marketing.Support the show