Omnichannel media buying is a complex but powerful way of looking at paid advertising to drive fresh high-net-worth leads or direct bookings for 5 star properties. In this episode we dive deep into why omnichannel is different and much more complex than just simply running PPC ads on Google or Meta. We also cover what the requirements are if you want to use this approach in your business and which boxes you should tick first to get the full benefit of this 360 degree approach. Last but not least, we give you a step-by-step process on how to go about planning your first multi-channel campaign and how you can use agency services to make the work easier, faster and more efficient. Support the show