In this episode we delve into the advanced topic of experiments and speed of deployment in digital marketing. As a disclaimer, these two tactics are more suited for luxury travel and hospitality businesses that already have their brand, luxury buyer personas, positioning, content, ads, marketing funnels, and analytics figured out and in order.That being said, experimentation and speed are essential if you want to have a competitive advantage over other luxury brands in your space, and if you want to reduce reliance on your affiliate partners,  OTAs, organic traffic, PR and other "free" conversion sources. Tune in to this episode to find out how you can squeeze those extra 5 to  20% of performance out of your digital marketing investment, how to run experiments the right way, and how to become a market leader in your particular segment by failing more often and faster than anybody else.Support the show