Thought leadership for personal brand business owners | Trevor Merriden

What is thought leadership? Is it being a guru with all the answers? Is it being the leading voice and authority in your industry? Perhaps that's what it has been seen as for a long time and for many, this might make thought leadership seem unattainable and maybe even undesirable.My guest Trevor Merriden is here to blast through our preconceptions and misconceptions about thought leadership and show us that modern thought leadership is a conversation we can all be a part of.Trevor is a thought leadership consultant and content strategist with a history in journalism and ghostwriting, as well as being a radio show host and podcaster himself. In this episode: What is thought leadership?How to guide the futureConversations that lead to salesThe age of the guru is goneWhy it's better not to have all the answersTrevor's three C'sThe power of curiosityIf you would like to know more about Trevor and thought leadership, Trevor invites you to connect with him on LinkedIn https://www.linkedin.com/in/trevormerriden/ and/or visit his website http://www.merribornmedia.co.uk/I feel confident that you will get value and takeaways from this conversation and I'd love to hear what they are. Please reach out on social media or email through my website presentinfluence.comWant to find out what podcasting could do for your business? Take this short quiz https://mrqz.to/podcastpossibilitiesCome and join other professionals who are building their authority through podcasting in the Podfluencers Facebook Group https://bit.ly/3aesFPJ and get your free download of How to build authority with podcastsDid you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show with your online network. Tag me and I'll give you a shout-out on an upcoming episode. Leave a review and I'll read it out on the show.Of course, if you REALLY liked it, you're welcome to support the show financially too using the link below.Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

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Podfluence is the show for business coaches who are aiming to grow their reach and recognition by mastering the methodologies to maximise the impact of your presentations. More and more coaches are realising that podcasts are one of the best ways to develop your personal brand, become a trusted voice and generate organic lead flow through strategic investment of time and energy. Relationship marketing is here to stay and there are few better ways to build relationships with your perfect future clients & customers than being on podcasts as a guest or starting your own podcast. Lots of people can tell you how to start a show, a few can show you how to grow a show but hardly anyone out there is showing you how you can become known as a key person of influence in your area of expertise by going on the right shows and by showing up in the right ways. Just as public speaking can increase your credibility and professional image, it all depends on being able to present yourself well, deliver messages with clarity, confidence and charisma as well as being able to keep people entertained and engaged whilst you have their ears. Few other formats have your voice going directly into the ears of most of your listeners the way podcasts do and the ability to have longer form conversations that allow people to better know you and understand how you can help them solve specific problems. Join me week by week as I share my own experience and expertise as well as those of other experts and valued voices who are maximising their impact through the medium of podcasts. You're invited to join the Podfluencers Facebook group https://www.facebook.com/mrpodfluence and to subscribe to the Podfluencer Weekly Newsletter on LinkedIn https://www.linkedin.com/newsletters/podfluencer-weekly-6882642444815519744/.