Barnaby Wynter | How to become a go-to brand

Are you putting lipstick on a pig when it comes to marketing your brand and business? Do you know the difference between brand and branding? This is the episode where you'll find that out and a whole lot more.My guest Barnaby Wynter has deep experience and is very highly qualified to discuss brand and marketing. He developed a unique prospect acquisition strategy for Saab in the 1980s which he named The Brand Bucket®. He works now as a professional speaker, addressing over 17,000 business owners across the globe on how marketing has changed. He still advises businesses and startups on marketing strategy and how to implement his 6-step process, and he's here to share that with us.In this episode:understand the difference between brand and brandingHow to effectively sell coaching and speaking servicesWhat do people really buy?Are you sharing too much info?The 6-steps to effective marketingWhy you need to be more like your customers?The ONE THING you need more than ANYTHING ELSE in marketingand you get to share a fun and enlightening chat.Barnaby's book recommendations were: The E-Myth by Michael GerberThe thought leaders practice by Matt ChurchLessons from the Mouse by Dennis SnowVisit Barnaby's website: http://www.thebrandbucketcompany.com/http://www.thebrandbucketcompany.com/ or find him on LinkedIn.Did you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show to your online network. Tag me and I'll give you a shout out on an upcoming episode. Leave a review and I'll read it out on the show.Of course, if you REALLY liked it, you're welcome to support the show financially too using the link below.Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

Om Podcasten

Podfluence is the show for business coaches who are aiming to grow their reach and recognition by mastering the methodologies to maximise the impact of your presentations. More and more coaches are realising that podcasts are one of the best ways to develop your personal brand, become a trusted voice and generate organic lead flow through strategic investment of time and energy. Relationship marketing is here to stay and there are few better ways to build relationships with your perfect future clients & customers than being on podcasts as a guest or starting your own podcast. Lots of people can tell you how to start a show, a few can show you how to grow a show but hardly anyone out there is showing you how you can become known as a key person of influence in your area of expertise by going on the right shows and by showing up in the right ways. Just as public speaking can increase your credibility and professional image, it all depends on being able to present yourself well, deliver messages with clarity, confidence and charisma as well as being able to keep people entertained and engaged whilst you have their ears. Few other formats have your voice going directly into the ears of most of your listeners the way podcasts do and the ability to have longer form conversations that allow people to better know you and understand how you can help them solve specific problems. Join me week by week as I share my own experience and expertise as well as those of other experts and valued voices who are maximising their impact through the medium of podcasts. You're invited to join the Podfluencers Facebook group https://www.facebook.com/mrpodfluence and to subscribe to the Podfluencer Weekly Newsletter on LinkedIn https://www.linkedin.com/newsletters/podfluencer-weekly-6882642444815519744/.