Ep 59 - Visibility Through PR

Today I'm speaking to Jo Swann of Chocolate PR who helps mission led entrepreneurs to get their message heard via the power of the press. We discuss the benefits of PR, why you need to story tell rather than sell and how to overcome imposter syndrome. Jo also outlines two approaches: responding to media inquiries and taking stories directly to journalists, and what you need to have in place to get started. Connect with Jo at www.chocolatepr.co.uk or check out her podcast PR Powerhouse. Chapters 0:00:00 Setting up the business and helping people 0:03:23 Empowering entrepreneurs through the power of the press 0:08:55 Creating a Persona for Effective PR Visibility 0:10:35 Foundational Work before Approaching Journalists 0:11:46 Proactive PR Approach and Engaging with Journalists 0:14:23 Benefits of PR: Building Confidence and Opening Doors 0:18:10 The Long Game of PR and Building Expertise 0:26:26 The Importance of Consistency and Persistence in Marketing 0:28:07 The Need for an Ongoing Funnel and Consistent Marketing Efforts ------------------ 💥 I help women adopt a life-friendly approach to growing their business through my membership, mastermind and podcast ❓ Find out more about how I can help you at ⁠⁠www.lifefriendlybusiness.com⁠⁠ 🎙️ Subscribe on your favourite player to get notified of the next Podcast episode. Please do leave a review! 🙏

Om Podcasten

Welcome to the Life-Friendly Business Podcast where we lift the lid on the reality of running a business around family life and shine a light on the mindset gremlins which may well be stopping you from stepping in to your zone of genius. Business Coach and Mentor, Erin Thomas Wong, will be digging in to the topics that matter to YOU and sharing the stories of women striving to build life-friendly businesses on their own terms. If you want to grow and scale a business that works in harmony with your family and your life, this podcast is for you!