The Learning Reinvented Podcast - Episode 28 - Using Data and Marketing to Drive Learning Engagement - Emily Howell

Welcome to another edition of the Learning Reinvented podcast, brought to you by The Learning Effect Team. In this episode host James Poletyllo speaks to Emily Howell. Emily has a proven record of successfully implementing communication and marketing strategies. Emily shares with us how she has taken her expertise and used this to help drive engagement and impact of learning at EDF energy.  The Learning Reinvented Podcast aims to bring a variety of new and different voices to talk about the current and future state of learning at work. We want our conversations to be though provoking, useful and real world. We appreciate your thoughts and feedback to help achieve this. About The Learning Effect The Learning Effect’s vision is to help companies create purposeful, consumer grade learning experiences which help you deliver your business goals and your team realise their potential. If you are looking to change your companies learning or for new learning technologies we should be your first call. LinkedIn: https://www.linkedin.com/company/the-learning-effect Website: https://www.thelearningeffect.co.uk Instagram: @thelearningeffect_uk   About the Guest – Emily Howell Emily has over ten years experience of roles where she has proven impact as a result of the communication and marketing strategies she has designed and delivered. She believes that to drive effective communication and engagement to your audience you need to understand them, who they are and how they best receive information. Using data is key to continually inform decisions, adjust your approach and influence stakeholders.  CONTACT METHOD To connect with Emily LinkedIn: Emily Howell | LinkedIn Emily's suggested further sources: MAAS Marketing - https://www.maas-marketing.co.uk/#blog Book – This Is Marketing by Seth Godin - https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/0241370140/ref=asc_df_0241370140/?tag=googshopuk-21&linkCode=df0&hvadid=310737150369&hvpos=&hvnetw=g&hvrand=10394966571526781913&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006953&hvtargid=pla-551765662034&psc=1 Mike Taylor – A Few Things L&D Should Steal From Marketing - https://mike-taylor.org/2016/09/20/a-few-things-ld-should-steal-from-marketing/   About the Host - James Poletyllo James is one of the founding director's of The Learning Effect. With 20 years experience of leading learning functions in a variety of industries he is now focused on helping organisations create consumer grade learning experiences which deliver results and performance.   He is passionate about making a difference and is on a mission to change the future of learning at work for the good of every employee. CONTACT METHOD You can follow and connect with James via: LinkedIn: https://www.linkedin.com/in/jamespoletyllo/ Website: https://www.thelearningeffect.co.uk Email: [email protected]