The Crossover Between L&D and Digital Marketing With Ashley Sinclair
It’s a comparison that provokes strong reactions from L&D professionals who see mostly distinctions between Digital Marketing and Workplace Learning. But both seek to be where people are looking for answers to their questions in order to influence their behaviour, via education and prompts. Not only does L&D have more in common with Digital Marketing than we’d like to admit but Marketers have also been on a journey we’d be wise to follow. We explore all of this and more in this episode. KEY TAKEAWAYS We are competing for the attention of our people. There is a significant amount of noise in the world right now. The key is to prove the value of learning experiences, and start to build trust in order to win that attention back. There is a huge transformation occurring that has meant a powerful learning for marketing forces, who are able to use this to adapt and evolve as impacts are required to be proven. Far too often, we zero in on the sinister, and some would say intrusive side of digital marketing, instead of looking at the grand opportunity to provide the help that people so clearly crave. Data must never be treated as absolute, but as a tool to help us hypothesise. Data does not mean everything. It merely helps us to gather an informed perspective on proposed outcomes. BEST MOMENTS 'We are in an attention economy' 'It is at that point of need that we have the biggest opportunity to influence' 'The biggest thing is understanding your audience' 'The best decisions I make are based on data' VALUABLE RESOURC ES The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 ABOUT THE GUEST Ashley has extensive experience of building Marketing functions and is an expert in Marketing automation, search engine optimisation (SEO) and content marketing. Ashley is a Marketing Consultant delivering Marketing skills and solutions for L&D and learning technologies. Branding. Strategy. Original, lead-generating campaigns. Copywriter and storyteller. HubSpot expert; enablement coach. You can follow and connect with Ashley via: LinkedIn: https://www.linkedin.com/in/ashsinclair/ Website: https://www.maas-marketing.co.uk/ ABOUT THE HOST David James David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa. As well as being the Chief Learning Strategist at Looop, David is a prominent writer and speaker on topics around modern and digital L&D as well as an active member of the CIPD L&D Advisory Board. CONTACT METHOD Twitter: https://twitter.com/davidinlearning/ LinkedIn: https://www.linkedin.com/in/davidjameslinkedin/ Website: https://www.looop.co/