Episode 152: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business with Kindra Hall, author of Stories That Stick

Years ago I sat in a beautiful theater in Downtown Salt Lake City and was swept away by the stories the energetic woman was telling from stage. I walked out of the session and immediately texted the conference organizer, letting her know that this woman needed to be keynoting on the mainstage next time. Little did I know, when I had the honor of getting all fired up by her captivating brand of storytelling, Kindra Hall was just getting started. Now she’s keynoting conferences in front of 7,000+, teaching the power of storytelling in business, and it’s been so inspiring to see her trajectory. It’s also proof that what she teaches works because she’s one of the best storytellers I’ve ever heard. Somehow over the years, Kindra Hall and I became friends on Instagram, and when I saw she had a book coming out that teaches how to use stories to transform your business through captivating your customers and influencing your audience, I knew we had to have her on The Kate & Mike Show. (Her book, Stories That Stick, is out this week wherever books are sold and it’s AH-MAZING. A must-read for any entrepreneur or person who wants to connect more deeply and effectively with other humans. Oh wait, that’s everyone.) If you’ve struggled with getting people on board with your vision... If you’re not making as many sales as you’d like or making them as easily as you’d like... If you feel like your story isn’t big enough to be worth telling... And if you’re ready to make your brand incredibly sticky so that your customers rave about you to everyone they know and keep coming back over and over again...then today’s episode is for you. Listen in to this week’s episode of The Kate & Mike Show with Kindra Hall to learn: • The 4 critical elements your story needs in order to be compelling • What storytelling, orgasms, and breastfeeding have in common • The obscure connection Kindra and I discovered during the episode that locked in my love for this new friend of mine • Why it doesn’t matter how big your story is, but what does matter instead • How to make sure your stories serve your audience and aren’t just self-indulgent You can get your own copy of Do Less and still receive incredible bonuses at http://katenorthrup.com/book! Kate wants to hear from you, and you can post about your #DoLess experiences on Instagram, DM her (@katenorthrup) or email [email protected]. Would you, or a company you know, be a good fit to sponsor The Kate & Mike Show? If so, let’s talk! You can email [email protected] regarding current sponsorship opportunities. Show notes and links for this episode can be found at http://www.katenorthrup.com/podcast.