One founder's mission to rethink what it means to be a modern fashion brand. Vitae London founder, William Adoasi, born and raised in South London, had big dreams to make owning a watch a sign of the world you want to live in, rather than your own personal wealth. He sold a watch to Richard Branson live on stage, and he's just getting started.See virginstartup.org for more.We're bringing you this podcast in partnership with our friends at Virgin Money - the home of brighter business banking. The Jump is produced by Goldfish Studio. Hosted on Acast. See acast.com/privacy for more information.