Why You Need To Become a Specialist

On today's episode we talk about why you should go niche with your business, and why being a business that can “do anything” may actually be a detriment. As a generalist, you’ll find you’re doing many things but not know any one thing in particular. When you become a specialist, you gain a following from a loyal audience and you will begin to love your work again, as well as be able to charge more for your work and make higher profit. In this episode we discuss: Why being a specialist is more beneficial for your business My past experience with businesses who started as generalists The difference in keeping your customers happy as a specialist vs as a generalist The Various zones in which your business lays depending if you specialize Links: The Joinery Coach Website The Wealthy Joiner Joinery Business Hub Facebook Group YouTube Channel