How to Host a Free Class That Turns Followers Into Customers

When I created my first social media marketing course in 2016, I was so proud of the work I had done but had no idea how to get the content into the hands of my Ideal Client. For weeks, I racked my brain and scribbled notes on cocktail napkins while brainstorming over tapas with my husband, JD. Finally, it hit me: I needed to give my audience a sneak peek of what I taught in my digital course to show them the value of it. That day, I decided to host a free virtual class teaching a brief overv...