Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant

Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success. And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level. But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community! Michelle Cordeiro Grant went from founding (and exiting) the lingerie ...