Personalization Science: Episode 1 | How Every Digital Touchpoint Can Lead to a Better Health Outcome

In the first episode of IQVIA Digital Enablement’s new podcast series, host Andrew Burkus, Sr. Principal, is joined by Amanda Powers-Han, Chief Marketing Officer at Greater Than One, a leading marketing communications agency dedicated to healthcare. Tune in as these industry experts define what personalization is, why it is essential for your audience engagement strategy, and how to drive better outcomes in healthcare and life sciences marketing. Learn more about IQVIA Digital Enablement here: https://www.iqvia.com/locations/united-states/solutions/digital-enablement-center-of-excellence

Om Podcasten

The pace of change in healthcare is accelerating. Our understanding of how data, technology and scientific expertise can come together is only getting more precise. In this podcast, leaders from IQVIA lead discussions on the issues, innovations, and collaborations that are making an impact on health and business outcomes. Topics will include new approaches to clinical development, leading-edge technologies and methodologies that extract more value (and less work) from healthcare data, and strategies that ensure the right medicines get to the right patients, faster. IQVIA is a world leader in using data, technology, advanced analytics and expertise to help customers drive healthcare - and human health - forward.