060: Broker Research Highlights the Value of a Niche – with Adrian Saunders

Ecclesiastical's research into broker specialisms has generated real insight into what works. Adrian Saunders takes us through it. Quote of the Episode “from a marketing and sales perspective, it comes down to focus. Once you've got a specialism, you've got a real laser sharp focus as to where your sales resource is putting its time, where your marketing resource is putting its time, where your business development and strategic decisions are headed. So I think it's really important on a number of different levels. I think it's about clear proposition and I think businesses that specialise have got a clear market proposition.”   About the Guest Adrian Saunders is the Commercial Director at Ecclesiastical. He’s worked in both the company and broker markets and has his own specialisation in developing new enterprises within organisations and reengineering existing processes to develop strategy and increase RoI. Connect with the Guest;  Adrian Saunders | LinkedIn Specialist Insurance & Financial Services | Ecclesiastical Ecclesiastical Insurance Group: Overview | LinkedIn   About the Host Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of the insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis is a network of industry professionals working with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. Connect with Sarah https://www.facebook.com/bostontullis   https://www.linkedin.com/company/bostontullis/ https://www.linkedin.com/in/sarahmyerscough/ https://bostontullis.co.uk/   HOSTED BY: Sarah Myerscough, [email protected] mobile: 07821903628 DISCLAIMER: The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.