052: Specialist versus Generalist broking: what’s your proposition? – with Adrian Saunders

Do you consider yourself to be a specialist or a generalist broker? What are the pros and cons of both?   Ecclesiastical are conducting qualitative research across the market to identify exactly why brokers specialise, how they maintain their specialist knowledge and what are the business, regulatory and financial advantages of doing so.      Quote of the Episode    “The survey is covering, influence, knowledge, business advantages and the regulatory angle as well as how that leads into placement strategy. I think, for those people listening, the link to be able to participate will be incredible. It will take 5-10 minutes tops. Go and put the kettle on, make a cup of tea or coffee, sit down, think about it. Your opinion counts.”     https://wh1.snapsurveys.com/s.asp?k=162098826520    Best Moments    “if you're that product in the middle, that general product, you've got to work really hard on your proposition"    Resources    Survey: https://wh1.snapsurveys.com/s.asp?k=162098826520    LinkedIn: https://www.linkedin.com/in/adrianksaunders/      About The Guest    Adrian is the Commercial Director for Ecclesiastical. Adrian’s experience in the insurance market spans over 20 years and he is currently responsible for the UK intermediated business including regional commercial broker business, schemes and affinity, High Net Worth / Private Client, and SME.     ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation