045: Marketing and Sales for Insurance brokers - with Declan Murray

On today's episode, we’re excited to be chatting to Declan Murray, Marketing Business Partner at Willis Towers Watson Networks. We’re talking all things marketing in the insurance industry. You can learn more about how you can ‘up your game’ using the hints and tips Declan provided in this episode and also hear about hot topics such as finding your audience, a niche, paid advertising and social media.   LEARNING OBJECTIVES: The insurance industry and marketing is really focused around one day a year… renewals. All marketing strategies should be realistic so that you can expect realistic results. Pricing is fundamental. With experience comes a professional service and with a professional service comes an appropriate cost. Getting to know your audience will be a crucial element to any type of marketing plan or strategy. Looking into your competitors isn’t a bad thing – it’s good to understand their stance so you can figure out what you could do better.   BEST MOMENTS: ‘’Quite often, there is an illusion, or perhaps a disillusion, that by doing an individual marketing campaign, the phones will jump off the wall with the vast responses you get. In reality, that doesn’t happen.’’   ‘’As long as you know the industry and can create a digital reputation of expertise and excellence, you could very quickly overnight become recognised as a leader or an expert in a particular field.’’   ‘’…just get to know your audience, whether it's your existing clients, who you should know already, but your prospects, get to know them too.’’   ‘’It is the easiest thing in the world say we provide fantastic service, and my response is, well, you should do because I pay you enough money. Service is an expectation.’’   RESOURCES: Willis Towers Watson Networks website: https://wtwnetworks.com/ Declan’s Profile: https://www.linkedin.com/in/declan-murray-8690288/   ABOUT THE GUEST Declan Murray is the Marketing Business Partner for Willis Towers Watson Networks and provides marketing advice, support and guidance to a network of quality independent insurance brokers across the UK and Northern Ireland. His specialities include identifying and developing marketing campaigns, defining bespoke strategies and providing consultancy services to give tailored advice.   ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation