044: Corporate Social Responsibility - with David Williams, Mike Keating & Graeme Mackenzie

Have you ever considered the unique position of the insurance industry, in the aftermath of a disaster, to help with social and emotional rehabilitation for all those affected? What benefits could this bring both from a business perspective and the wider society?  Discussing all things CSR, we will be exploring the ways in which the insurance industry can make an impact!   LEARNING OBJECTIVES: What is Corporate Social Responsibility and how can businesses play they part. Understanding an insurers’ placement at the point of a claim to extend the CSR initiative. Mental Health in a global and rising consideration. No amount of money can ever make up for what people have to go through. When there is an incident, you want to be able to look after your customers and you want to retain them as a customer too.   BEST MOMENTS: ‘’Now we're talking about trying to make the right decisions for human advancement. We're an international group so sometimes things get a bit lost in translation. But we really, genuinely want to be doing the right thing.’’   ‘’I think one of the one of the challenges that many insurers are trying to balance is how to develop CSR strategies, but at the same time, it not necessarily be just a cost centre, it’s a case of what's in it for me, how can I develop something which is going to bring valuable additional benefits to my business?’’   “The sad fact is that a huge proportion of businesses that suffer your big event, don't continue to trade for one reason or another whether it is because of mental, social or financial reasons”   RESOURCES: David’s Profile: https://www.linkedin.com/in/david-williams-9234724/ Mike’s Profile: https://www.linkedin.com/in/michael-keating-230b8424/ Graeme’s Profile: https://www.linkedin.com/in/graeme-mackenzie-63220923/   ABOUT THE GUESTS   David Williams David is the Managing Director of the Underwriting and Technical Services sector at AXA. Having over 30 years’ experience in general insurance, he has appeared as an expert on various high level news programs such as the BBC Breakfast TV and Channel 4 News. He has retained responsibility for defining Commercial Underwriting strategies but as part of the larger combined UK organisation remit this now includes pricing assurance and other governance responsibilities for personal lines classes including direct.   Mike Keating Mike Keating is the CEO of the Managing General Agents’ Association (MGAA). With over 35 years’ experience in the industry, he has worked for Insurers, Brokers & MGA’s in both the Commercial & Personal Lines market. Mike has held executive positions within big firms such as AXA, UK General and most recently Qlaims before becoming Managing Director at MGAA in September 2020.   Graeme Mackenzie Graeme is the Managing Director of MBL Global. He’s a qualified insurance professional with over 35 years’ experience in financial services markets across 3 continents. He’s an advocate of Corporate Social Responsibility and MBL Global is a symbol of that. He’s committed to bringing social and economic product reform and market innovation to established insurance markets, creating change for the benefit of business and society.   ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation