042: How to sell Cyber - with Brad Fraser

On today's episode, we’re excited to be chatting to cyber-security expert, Brad Fraser. Brad is the CEO of Infoprotect and he chats to us about cyber-risks, including the importance of knowing and assessing your own and how we can talk and explain these to our clients.   LEARNING OBJECTIVES: Cyber security training in SME and larger businesses is essential to stop cyber-attacks happening within your business. 31% of companies in the UK are being victim to cyber-attacks on a weekly basis. The above statistic will have definitely increased in the last 12 months due to working from home. The key to ensuring maximum cyber security protection is having a proper assessment of your environment. Cyber security is not a one-time exercise. Your risk should be assessed time and time again and overlooked by an expert.   BEST MOMENTS: ‘’…a lot of customers that we've had in the past have been taken for millions and millions of pounds, purely because someone wasn't aware and they clicked on that mail.’’   ‘’Sometimes, it can be the littlest of things that will trip you up, so we always recommend security layers – especially in larger companies…’’   ‘’A lot of people think well, I'm going to do it because I need to do it for insurance. I've done my assessment, I filled in all the forms, I've got part with passwords worked out, I've got my information in the cloud so, I should be secure, right? Well, maybe for today or tomorrow but you need to have a look again and again and again and reassess your situation.’’   RESOURCES:   Infoprotect’s website: https://www.infoprotect.co.uk/ Brad’s Profile: https://www.linkedin.com/in/bradfraserentrepreneur/   ABOUT THE GUEST Brad Fraser is the CEO of Infoprotect, an IT solution provider that designs complex technology solutions for clients. He specialises in Cyber Security and Data Backup as well as having a host of experience in security services and managed solutions.   ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation