036: Comparison Websites & Current Trends - with Justin Ward

In this weeks’ episode, we are speaking to Justin Ward. Justin is the Director of T&R Direct and has spent the last 34 years in insurance. Justin joined T&R Direct 5 years ago and chats with us today about his journey and thoughts on the current market.   KEY TAKEAWAYS: If you’re thinking of using comparison websites, make sure you do your due diligence to minimise risk of fraud etc. Communication must be kept at a maximum with existing clients so that they know who they’re insured with and why. As a consumer, price isn’t everything. If you buy cheap, the service is going to be poor. COVID has changed the world as we know it and there are lots of positives to come from it. We really have to learn to adapt and embrace.   BEST MOMENTS: ‘’In today's world when there's FCA regulations, there's product regulations, there's every regulation under the sun that you can think of that we have embraced.’’   ‘’…With aggregation or comparison sites, I won't mention any names but we all know who they are - the big ones and unless you are a well-known product, which we're not, or brand, it does take a bit of time to get on these comparison sites.’’   ‘’If you're sharp, and you've got great ideas, and you keep that communication going with the customer – they know that it's not the comparison site that is their insurance broker, it's you/us.’’   ‘’…the more focused you can be in terms of who your target is, the more developed you can be in terms of what strategic processes you put in place to bring that business in.’’   RESOURCES: T&R Direct website: hthttps://trdirect.co.uk/ Justin’s LinkedIn: https://www.linkedin.com/in/justin-ward-26313515/   ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation