027: Nimbility and the Insurance Industry - with Ian Lloyd

On today's episode, we’re chatting to Ian Lloyd, Managing Director of iprism Underwriting. Ian has held this position since 2018 and has been in the insurance industry for over 15 years. He is currently responsible for the management and operation of iprism and is involved in business and product development as well as technology development.   LEARNING OBJECTIVES: The ability to adjust and adapt quickly in business is what sets you apart from others in your industry. It’s a hardening market. Lots of small businesses, particularly retailers will struggle now and should move to online operations. Business continuity planning and risk management will help support the next few years in businesses ability to continue. Businesses that focus on a multi touchpoint and technology driven approach will be the businesses that excel during trying times.   BEST MOMENTS: ‘’…it's almost ‘how can we support the broker to do that role if that's their role?’. Sometimes it is not, but risk management comes into the remit of the local insurance broker because it’s not just placing insurance, it’s also advising on what the pitfalls of running the business is and what their risks are…’’   ‘’I think it's quite key that we trade with brokers that we know and that know us so that we can serve a community or they can serve a niche or they've got expertise so we have a real variety as no one broker is the same.’’   ‘’…marketing depends on what marketing means to you. It means a lot of different things for different people but for me, marketing is all about communication and branding.’’   RESOURCES: iprism Website: https://www.iprism.co.uk/   ABOUT THE GUEST Ian joined iprism in March 2012 as a commercial underwriter and was promoted to Operations Manager in January 2016. Ian is now iprism’s Managing Director, responsible for the management and effective operation of the business. Ian is involved in business and product development, insurer relations and technology development. In addition, Ian is also an active member of the Board.   Linkedin Profile: https://www.linkedin.com/in/ian-lloyd-17023128/   ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation