026: Insurance Broker's Step by Step Guide to Effective Sales and Marketing - with Sales Myerscough

On today's episode, we’re talking to… me! Sarah Myerscough. This weeks’ episode is a slightly different approach to the norm. A number of my clients have asked me to put together a step-by-step guide to formulating an effective marketing strategy so, here it is! Marketing is understood in different ways by different people and people use the word marketing without really knowing what their objective is. This step by step guide should help you to identify key areas in which some thought is needed in order to put together an effective strategy to start growing your business.   INTERACTIVE STEPS What does marketing mean to you and what do you want from your marketing strategy? Who do you want to target your marketing material at? How can I incorporate content development into my marketing?   BEST SNIPPETS: ‘’…whilst consistency and visibility is key, understanding what it is you are trying to achieve will focus that process significantly.’’   ‘’…the processes that we work through when we're working through this with our clients are, first of all, who is your ideal client? I would always suggest looking at your current client base for that. Who do you like, who do you not? And why? What clients do you really get a kick out of working with and why?’’   ‘’Once you've put this work in your marketing and sales strategy becomes almost seamless, which is why it's worth taking the time to put this in place.’’   ‘’Let's find how to do marketing in a way that you're comfortable with, that fits within your processes and fits within your comfort levels, and is easy to generate…’’   ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation