025: Marketing Strategy for Insurance brokers - with Fay Reinhold-Shor

On today's episode, we’re chatting to Fay Reinhold-Shor, the UK Manager of Zywave. Fay has an extensive background in sales and marketing and is a name the insurance industry as a whole will recognise. Fay joins us today to discuss all things marketing and strategy so if you’re looking to find out how you, as an insurance industry professional, can better your marketing strategy – listen in!   LEARNING OBJECTIVES: Building a bank of satisfied customers through continual touch points over the course of the year will aid in bettering your chances of renewals. Training and encouragement of staff has to be continuous in order to be successful. The market is hardening and insurance industry professionals should focus their attention on content marketing strategies. Technology is at the forefront of everyone’s business now so being digitally present will ensure your business moves with the times. The insurance industry will expect to see plenty of growth stories coming out of the global pandemic.   BEST MOMENTS: ‘’It's the visionary, the individual that understands the importance of, continually putting credit in the bank with clients and prospects throughout the year so that when they go and ask for renewal, the client isn't going to turn around and say, ‘well, you only speak to me, you know when you want money out of me’.’’   ‘’The way we are going, technology is absolutely critical to the to the dissemination of information to the efficiency of process. Therefore, to bottom line is profits. The insurance sector, along with financial services in a wider perspective, have really moved forward leaps and bounds just through COVID.’’   ‘’…it's so much more difficult to see our customers in person, you've got to make sure that the content that you're putting out there, digitally or whatever means that you're using is the best that it can be because personal relationships are more challenging to foster right now and may continue to do so in the future.’’   RESOURCES: Zywave website: www.zywave.co.uk Fay’s Linkedin Profile: https://www.linkedin.com/in/fayreinholdshor/   ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation