023: Equality, the Cii and Modern Approach - with Sian Fisher

On today's episode, we’re chatting to Sian Fisher, CEO of Chartered Institute of Insurance. Sian has held senior roles in Lloyds syndicates, a UK and European insurance company, a market leading MGA and a major international broker US corporation. Sian is passionate about equality and is a founding member of the Insuring Women’s Future Initiative as well as holding several board directorships, businesses and associations across the industry.   LEARNING OBJECTIVES: How the Cii’s work impacts society as a whole, not just the membership. What strategic plans the Cii have in place to move their overall impact forward and embrace modern approaches. How you can get involved in de-risking the life journey for yourself and your clients. The importance of academic learning as a framework for making practical decisions.   BEST MOMENTS: “…the life journey; there's one thing all of us as human beings share until we die and that is that we're all on this life journey. And, you know, life is a risky business. Human beings are not actually that good left to their own devices, and not actually very good at thinking what's going to happen along the way. That's what our sector is all about. We do know these things; we do know what's likely to happen to people in their 20s and 30s, and 40s. And we do know what's likely to happen if they get married, or if they have children, or if they contract a disease or if they get dementia, we do know what that looks like. But we probably don't do enough to take that theoretical knowledge that we've got, and actually really turn that into products and services.” ‘’…if you're going to be the professional body for a sector and for society, you've obviously got to reflect that sector in society…, probably more importantly, what are we actually going to do for the profession? Again, we said three things: relevant learning, engage the membership, so not just growing our membership numbers, but more importantly the level of engagement we have with our membership throughout their career. We want to offer insightful leadership…” “…What we did was planned to look at the differences between men and women. It's not about judgment, it's just a comparative. We plotted the life journey and said ‘what are the differences between a woman's life and a man's life?’ And then what are the risks that a woman would face in her life? And what are the differences between those risks between men and women? And then what's the financial impact of that? So, in a funny way we applied what you might call a risk assessment to people's lives. And Jane came up with a framework, a risk assessment framework, that identifies 12 perils and pitfalls. And they, you know, they plot along a woman's life, and but they compare the data for men and women.”   RESOURCES: CII website: https://www.cii.co.uk/ Insuring Women’s Futures Website: https://www.insuringwomensfutures.co.uk/   ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation   ABOUT THE GUEST Leading the professional body for insurance and financial planning since February 2016, Sian follows a distinguished career in the insurance sector. Sian has also run her own start-up intermediary and was part of the creation of the Managing General Agents’ Association. A graduate of the University of Oxford with an Executive MBA from Harvard Business Sc