019: Video Marketing & Insurance - with Charles Alexander

On today's episode, we’re taking a slightly different approach! We’re talking to animated content creating mastermind, Charles Alexander. Charles’ mission in life is to help busy professionals, mainly insurance brokers, in the US to stand out in a crowded marketplace by creating story-based explainer videos. LEARNING OBJECTIVES:Animated explainer videos are of a hot topic amongst people, specifically in the insurance and financial industries, where it’s less likely you’ll see your competitors on camera. Videos are important because they grab the audiences’ attention quickly and helps to build a trust factor among your potential clients. A potential client will need to hear from you 7 to 12 times before wanting to engage with you or your product. There are two types of people we generally hang out with – people who we are similar to and people we want to be like and that’s who you’re going to attract. Creating a detailed and specific ideal avatar using the tools in this podcast will really help you to identify who you’re targeting and what they’d like to see in video marketing. Keep ‘recycling’ your video marketing – using it once makes no difference… using it continuously will get results. BEST MOMENTS: ‘’…even if you do give great customer service, you don't have to tell them that. They kind of assume that they don't assume. If you don't say, I give great customer service, they'll say, well, Sarah must suck. She didn't say, I think about giving great customer service, so she must not be good at it. It doesn't cross their mind.’’ ’’…identifying who, and not even your top producing clients, but your favourite clients are, that's going to make you more money in the long run because you'll be saying - find out who they are, why they're different and not just what their demographics are, but what's their psychographics? Why do they make the decisions they make? It's not about money, and it's not about price every time.’’ ‘’90 seconds is our cut off point. Anything less than a minute makes it difficult to get your message across and anything longer than two/two and a half minutes better be Oscar nominated worthy to hold our attention because we are like toddlers - as soon as this shiny object crosses our path, we're going to the next thing.’’ ‘’It’s like going and getting one of these fancy new Peloton bikes and buying it and riding at once and thinking you were supposed to lose 20 pounds. Well, it didn't work for me… Of course, it didn't work for you didn't use it - and your video is the same way.’’ RESOURCES: Charles Alexander’s Website: http://www.yourcharlesalexander.com/ Insurance Animation Video Examples: https://www.youtube.com/playlist?list=PLaTa8cOjdC4fhvnRS60elGzUp-ENQIVMz   ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation   ABOUT THE GUEST Charles is an expert in creating explainer animated videos that let you stand out and close clients. Specifically working with financial advisors, insurance agents and busy professionals – Charles has a bank of happy clients! With this, Charles is also the director of Tennessee Small Business Development Center at Volunteer State Community College in Tennessee where he provides 1-2-1 consulting sessions and teach seminars to help entrepreneurs grow their businesses. Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation