008: Exit Strategies, Success & Marketing - with Peter Blanc

On today's episode, Peter talks about his extensive experience in the industry and his incredibly varied and successful career. He shares some of this thoughts and advice on business growth and focus as well as discusses successful marketing strategies that could benefit other industry professionals. LEARNING OBJECTIVES: Considering and planning for your exit strategy is important, mergers and acquisitions are only part of the story. Management buy outs and management buy ins, although less frequent, should be considered. To be a successful broker, you need to be extremely client focused and have a sense over protecting your clients. Marketing and branding is really important. Having a clear, creative and appealing marketing campaign is bound to make your business successful. It’s important to work on your business rather than solely working in your business. Having a strategy around this helps you to focus on what really works. Taking external advice as a broker is extremely beneficial. BEST MOMENTS: “For an MBO to be successful, the owner has to be really keen for the MBO to happen. if you own a small broker, you will get more money by selling your business to a third party than you would do by selling it to your management team.” “The best people to run a small brokerage are people who are client people. This is because we're all here to fundamentally look after clients as well as sell business. What better person to run a broker than someone that is focused on clients?” ‘’Marketing is the fundamental force behind your business plan.’’ ‘’There is a big danger in that people will go online and buy rubbish cover cheaply and think they're protected then they find out they're not when something goes horribly wrong. I think there is a massive role for brokers in protecting people. Brokers are bound by the importance of advice.’’ RESOURCES: Aston Lark Website: https://www.astonlark.com/peter-blanc ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation ABOUT THE GUEST Peter Blanc is the Group CEO for insurance broker giant Aston Lark. He leads a business with over 750 staff across 26 locations in the UK and Ireland that writes over £350 million of gross written premium. Peter has worked in eth insurance industry for over 20 years and has been part of every conceivable exit strategy. LinkedIn: https://www.linkedin.com/in/peter-blanc-0402961a/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation