005: Long term Business Planning - with Kevin Hancock Part 2

In this episode, Kevin explains how having a long-term plan enables him and his team to focus on growing Yutree and has allowed them to take the company from strength to strength. He talks about investing in profitable people and goes into a little more depth about how working with the right people aids building a successful brand, team and business overall. He also shares helpful tips and advice about the way in which the business is marketed, what he feels works best and some good and structured advice for those looking to start in the industry. PART 1: https://theinsurancebroker.podbean.com/e/tibp-kevin-hancock-part-1/ KEY TAKEAWAYS: Brainstorming and having a structured long-term business plan is what enables you to find a niche and be able to offer services that differ from your competitors Analysing and reviewing monthly objectives is imperative in understanding and noticing why something hasn’t quite gone to plan. Making sure you do means you’re less likely to make the same mistakes in the future. Building a local networking community allows avenues for strong trading relationships as well as strong personal relationships – enabling everyone within the networking group to benefit from organic business growth. Brand is key – brand encompasses such a wide area that it’s a visible part of your culture. Qualifications are important. The sooner you can get qualified, the better for you in the long run. BEST MOMENTS: ‘’There are different methodologies for growing businesses with different customer bases – each product has its own target and ambition.’’ ‘’It’s about finding out what you didn’t win and why – and understanding how to give yourself a better chance with each new business opportunity.’’ “Everybody that’s within that environment, who's trading with each other, wants to do a really good job within that network because if they don’t, then everybody will quickly find out about it – it’s something where trust creates trust and goodwill.” ‘’People confuse brand with just a logo – for us, a brand is all about trust.’’ RESOURCES: Yutree website: https://yutree.com/ BIBA Website: https://www.biba.org.uk/ ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation ABOUT THE GUEST Kevin Hancock is a Managing Director at Yutree Insurance Ltd and his extensive career spans over 30 years in the industry. Kevin firmly believes in a client-centric approach as well as building strong relationships with clients and customers alike. Trust is an important factor for Kevin and so building this element into the Yutree brand has been a key focus for him over the years and will continue to be so in the future. Kevin is also involved in CII (Chartered Insurance Institute) and BIBA and Pool Reinsurance Company, which gives him an extensive reach into the industry which he uses to support and shape the development of the insurance and broking world. LinkedIn: linkedin.com/in/jemcokevin Twitter: https://twitter.com/jemcokevin