Metadata Is Your Brand with Kathy Meis - #119 The Indy Author Podcast

The Indy Author Podcast - Ein Podcast von Matty Dalrymple, The Indy Author - Dienstags

Kategorien:

Kathy Meis of Bublish discusses METADATA IS YOUR BRAND. We discuss how the real marketing begins in the manuscript ... the role metadata, including a book’s cover, plays in a discovery process that increasingly takes place online ... the ways that different platforms, such as Amazon and Google, use metadata ... and how good metadata is a service not only to the author but also to the reader. For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html. Did you find the information in this video useful? Please consider supporting my work at The Indy Author via Patreon (https://www.patreon.com/theindyauthor) or Buy Me a Coffee (https://www.buymeacoffee.com/mattydalrymple). Kathy Meis is the founder and CEO of Bublish, a complete one-stop publishing solution for today’s independent author. With more than 30 years of experience in the media and publishing industries, Kathy has served in a wide variety of editorial and management positions at some of the industry’s leading companies. She has worked as a television reporter for CBS, was a founding editor of Forbes MediaCritic, and was a founding partner of PubSmart, an author-centric publishing conference held in Charleston, South Carolina. Kathy speaks and blogs regularly about book promotion, author branding, social marketing and discoverability. She lives in Charleston, South Carolina.

Visit the podcast's native language site