Kotodama: the purity of the Japanese language

On episode 43 of The Ikigai Podcast, Nick and Naoko Hosokawa explore the concept of kotodama and how the Japanese people apply this concept in modern times. Japan is known for its rich culture. Amidst technological advancements, the Japanese people managed to maintain their customs and traditions. One example of this is the idea of kotodama (word spirit); the concept of kotodama encourages people to use the "pure" Japanese language instead of foreign words. How is kotodama used today?